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In business collateral brands gets representation from different mediums like website, packaging and posters.With the changing trends and modernisation,role of graphic designers have become more and more valuable to the business.Even research has proved that those companies who have shown creativity in their business have 1.5x major share than those who didn’t performed.
Bold Typography
Big and daring font always grabs reader’s attention.It will also fight against the ever-dwindling attention spans of readers and the saturation of content.Fonts should be selected carefully so that users can grab its content easily.Nowadays fonts are getting bigger and bigger with declining of number of readers and saturation of online contents.
Hand written graphics
Many may feel it as childish and unprofessional but a nowadays brand embrace this concept wholeheartedly and tries to be different from the rest crowds.Additional such aspect also has a personal and fun element into the content or design work.This cannot be done with off-the-shelf icons or graphics. Also it may appeals to the child in all of us and makes the product seem more accessible. This is especially helpful if one have a large tech company.
Helpful Gifs
Gifs are those perfect little conversation helper that expresses emotions or feeling to the fullest. In animated GIF (Graphics Interchange Format) file is a graphic image on a Web page that moves .And definitely will draw attention to the post when shared on social media.
Mobile browsing
Right from 2015 on wards there is considerable increase in mobile browsing. Tablets and smartphones are now the first choice when it comes to browsing websites surpassing desktops, laptops and tablets – and this trend will continue. Earlier stock photos were pretty popular but there has been a new trend was growing significantly in 2016 that will increase more in 2017: the use of custom made graphics and illustrations.
Bright colour selection
Nowadays there is trend for choosing bold colors to make a statement. Material design and flat design go perfectly with bold colors. One can use the color palette provided by Google to choose and pair the colours.In 2017 there will be a shift away from neutral colours like whites, grays and black to bolder and brighter colours.Some companies are already doing it .In fact they are already leading the pack using bold colours mixed with professionally revised photos to create in-your-face designs. Using bold colours accents will also help many brands stick to their uncluttered roots by infusing bright colours with traditional neutral background.Companies can give their branding a fresh new look without straying too far from what made them great.
Duo tones
Duo tones are simply the combining of two colors on an image usually using very bright or contrasting colors. They require a bit of design work but it is most definitely worth it.
More videos
Video content has increased in the last year and people are demanding high quality videos that tell a story.
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